Sahara solemnizes 101 marriages of underprivileged in its annual ‘Samuhik Vivah Samaroh’

Marriages of Hindu, Muslim, Sikh & Christian couples were solemnized in a grand ceremony
Organized since 2004 till date, 808 couples have been blessed

Lucknow, 1st February, 2011: Sahara India Pariwar, a major business conglomerate, today solemnized 101 marriages of girls coming from the weaker section of the society, in its annual event ‘Samuhik Vivah Samaroh’. The Samaroh is organized every year by Sahara with huge fanfare at Sahara Shaher, Lucknow. The event witnesses 101 weddings of underprivileged girls from different religions, performed at one common venue. This year, 90 Hindus, 6 Muslims, 3 Sikhs and 2 Christian couple tied the knot on this auspicious occasion. The Samuhik Vivah Samaroh is being organized since 2004 and this is its eight consecutive year. Till date, 808 couples have been blessed.
For the 101 marriages every year, Sahara invites applications from bride and groom families who can not bear the cost of marriage by themselves. After verification process, the applicants are included for the Samaroh.
All the marriage arrangements like fooding, clothing, lodging of the relatives, Welcoming of the Baraat, Kanyadaan, 101 Mandaps, etc. were made by Sahara India Pariwar. In addition to this, Sahara also helps all the newly wedded couples in initiating a new life. For this, Sahara gifts Rs. 1 lakh worth of basic household items to each couple. The gifts consist of Color Television, Refrigerator, Almirah, a double-bed, dressing table, jewelry, Suits to the groom, Sarees to the bride and wrist watch for both. Sahara even takes care of the delivery of these gifts at the couple’s house.
The whole ambience of Sahara Shaher was made enchantingly beautiful with decoration of flowers and Rangoli, amidst chants of marriage hymns with Shehnai being played in the background. Relatives danced with joy & revelry and had a feast of different dishes. The marriages of various communities were solemnised by the renowned priests of their respective communities. The Samaroh was conducted amidst a gathering of distinguished invitees and Kartavyayogi workers of Sahara India Pariwar, who extended their heartiest greetings to the newly wedded couples. This was followed by lunch organized for the newly wedded couples, their families and guests.
The newly wedded couples were bestowed with a photograph that featured all the 101 couples. The camera used for capturing this golden moment is the 1914 made special American Panoramic Kodak Still Camera which can rotate upto 360 degrees and produces a very sharp image. The same camera is also used to take pictures of newly elected Lok Sabha and Rajya Sabha Members.
Mr. Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar, said, “Corporate Social Responsibility and social stewardship has always been an integral part of Sahara India Pariwar. We have always strived to direct our efforts towards the development of society and the nation. The annual ‘Samuhik Vivah Samaroh’ is one such step in the same direction.”
On this occasion, Reverend Smt. Chhabi Roy - Mother of Mr. Subrata Roy Sahara, Saharasri Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, Smt. Swapna Roy - Dy. Managing Worker, Sahara India Pariwar, Shri O.P. Srivastava, Dy. Managing Worker, Sahara India Pariwar, Smt. Kumkum Roy Choudhury, Dy. Director Worker, Sahara India Pariwar, Shri Ashok Roy Choudhury, Dy. Director Worker, Sahara India Pariwar, Mr. Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar blessed the newly wed couples.