VCI HOSPITALITY LIMITED, UNDER THE AEGIS OF FASHION & DESIGN PROMOTION COUNCIL (FDPC), ANNOUNCES THE ‘AAMBY VALLEY INDIA BRIDAL WEEK 2010’

The first ever fashion week dedicated to Bridal Couture
Mumbai, 14th September 2010: Mumbai City will soon gear up to celebrate as VCI Hospitality Limited, under the aegis of FDPC, kicks off the wedding season with a one-of-a-kind fashion week dedicated solely to bridal couture. From 29th October to 2nd November 2010, the Aamby Valley India Bridal Week, showcasing bridal wear from the most coveted designers in the country will be held at the Sahara Star, Mumbai.

Aamby Valley India Bridal Week 2010 focuses on wedding and special occasion clothing, jewellery and accessories. With ‘by invitation only’ fashion shows in the evening and a consumer driven exhibition during the day, IBW aims to be the country’s most anticipated fashion week. Defining the future of bridal wear, IBW will celebrate the works of renowned designers such as Manish Arora, Manish Malhotra, Neeta Lulla, Ashima Leena, Falguni & Shane Peacock, Rocky S, Shantanu & Nikhil and Anjali & Arjun Kapoor, to name a few.

Weddings today are easily the most extravagant occasions in India. With destination venues, choreographed events and designer clothing, celebrations encompass not only the couple, but the entire family and friends. With an array of designers, the consumer has the advantage of picking a different designer for each function, be it a cocktail party or a mehendi ceremony. The concept behind India Bridal Week 2010 is to offer 360o wedding solutions for a joyful celebration of the special couple surrounded by family and friends.

Sharing his views, Vivek Kumar, CEO, Aamby Valley City says, “Aamby Valley City truly signifies progressive India- Fashion, lifestyle & elitist interpretations are best communicated through mediums of fashion and brands which became our principal thought process, creating a synergy between deep rooted Indian cultural ethos best showcased in grand Indian weddings and it is this harmony of multi dimensional cultural pursuit and lifestyle which personifies Aamby Valley City India Bridal Week as a true manifestation of these qualities. Aamby Valley has always had an enterprising attitude towards the fashion world and what better way to start off this venture by associating with all acclaimed designers from the industry”.
Vijay Singh, CMD, VCI Hospitality Ltd & Secretary General, FDPC exclaims, “I am extremely excited about the Aamby Valley India Bridal Week, which celebrates the most auspicious occasion in India – the wedding. It brings together under one roof, all the needs of a conventional or contemporary bride. We have received a very positive response from designers looking to be a part of this event and will soon be finalising the participants. With the increase in expenditure in weddings, bridal wear today is the most profitable segment in fashion. We aim to tap this segment while helping the consumer to get the most out of our talented designers. This event will make its mark on the map of fashion and will soon be one of the best fashion weeks in the country.

Targeting core consumers, the event aims to satisfy the preparation needs of any and every type of luxurious wedding. Unlike other fashion weeks, the AVIBW will be a complete wedding package in itself. With an array of exhibitors including fashion designers, jewellery & accessory designers, lifestyle brands, honeymoon destination partners and home accessory retailers, the AVIBW is the consummate wedding planner’s solution. The exhibit area will give the consumers a chance to interact with the various designers and pick the best they need.
Management partners

The Aamby Valley India Bridal Week 2010 has been managed by Purple People Entertainment Pvt. Ltd. The company focuses on creating innovative milestone event properties to entertain and educate in the fields of sports, culture, corporate recreation and fashion.

Aamby Valley City
Aamby Valley City is truly a dream come true for every individual who is looking for the life’s finest indulgences that only a top-of-the-order luxury lifestyle can offer. Conceptualized by a consortium of best minds in town planning and city management, Aamby Valley’s execution has been steered by an international panel comprising a galaxy of acclaimed architects, designers, landscape artists and infrastructure developers. This includes the master planner of the city Victor Gruen & Associates, USA; the infrastructure & micro planner, Burchill Partners, Australia and PDAA, Singapore who did the landscaping for the City.
Every corner of the city has been built to match international luxury standards and the city exudes this from each of its serenading locales. Be it the 18 hole flood lit Golf Course where best of the golfers have enjoyed playing and have certified it as one of the best golf courses in the world. It is situated at 2,700 feet above the sea level. Designed by David Hemstock and Associates (UK) and upgraded and remodeled for championships by PGA Great Britain and Ireland. It is the only planned luxury city to have a PGA accredited golfing academy.
Aamby Valley City offers residential, educational, recreational and infrastructural amenities at par with international standards. The city of Aamby Valley which takes pride in being Independent India' first planned Hill City is also the first ever completely networked Wi-Fi City.
The city offers residential villas, which are architectural wonders designed by international architects and designers. The choices range from English, Spanish and Contemporary villas to beautiful Timber Chalets. Natural waterfalls amidst the lush green mountains make the city a picturesque sight. The magic of the Banaras Ghats recreated exclusively at Aamby Valley City.